Neil Shirt Catering Ltd – Re-branding

March 10, 2016

Neil Shirt Catering Ltd Overview

Neil Shirt Catering Ltd was founded in 2010.  As a chef, Neil has over 25 years of experience, working in some of the most prestigious of restaurants, hotels, food halls and catering companies in Mayfair, Knightsbridge and Dublin.  He has spent the last 10 years in event catering.  His skills were honed in establishments such as The Greenhouse, Greens Restaurant & Oyster Bar, The Chesterfield Hotel, Harrods of Knightsbridge, Chapter One Restaurant, Fitzer’s, Luttrellstown Castle, Roly at The Pavillion, Claire Hanley Catering and Itsa Group.

New Brand Identity

We started with re-designing their logo. The old logo wasn’t representing Neil’s services at all. The new one is a significant improvement. Classy look with a little bit of vintage vibe perfectly represents superb food and high quality services.

New Website

Then we tackled their website. Their previous one was let say old. We built the website in WordPress because it has one of the best CMS (content management system) platforms on the market today. Our goal was to make it as easy as possible for people to find the information they wanted, and of course, to showcase amazing food. View the website at

New Food Photography

Last but not least, new logo and website were missing strong food photography. We love challenge and in the end it was very rewarding. Also it’s very easy to get addicted to food photography. Why?

Well… we could eat everything we photographed! The end result is stunning, we think you’ll agree. Here you can see some of the images.

In Our Client’s Own Words

We employed Don’t Cry Design Lab to redesign our online company image and advise on our social media profile.  Tom and the team provided photography services for food, profiles and environmental images and also designed our new logo and website.  We found them to be very professional and attentive to our brief, always approachable, on hand and flexible with our many changes.  They took us through the whole process seamlessly and gave us great confidence in the end product.  I would have no hesitation in recommending their expertise.

Deirdre & Neil Shirt


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